History of Coffee news
The History –
By Founder, Jean Daum.
Coffee News’s predecessor was a community newspaper I designed in 1982. It was designed to kill a very specific recession happening in Charleswood –
One in every four stores in its business district were empty and abandoned with the rest losing money hand over fist and hanging on for dear life. New businesses that could have revitalized the area were notoriously short-
To business, Charleswood was sheer poison. Why? It was a bedroom community as no-
No one from St. James would drive all the way to Charleswood to shop, so Charleswood advertisers were forced to pay for four TIMES the circulation they needed to be able to reach their Charleswood customers –
It doesn’t take long for a business to lose enough customers that it can no longer pay its bills. Then, it’s too late to advertise because advertising is a cumulative effect, not a “one ad wonder”!
In the end, businesses in trouble were filling their windows with 50 –
I got shocked out of this general attitude when I was forced by my husband (who was renting the hall for dance lessons) to volunteer as Publicity Chairperson for Varsity View Community Centre. Part of my job was to sell advertising for the newsletter which forced me to talk to business people in my community. Couldn’t get around it…I HAD to go into stores I had never shopped at as a resident.
It never occurred to me the sacrifice these business owners go through just to do business let alone the horrors of losing everything they own when they fail. I didn’t do very well selling ads to support the community centre but it did convince me that if I didn’t do something –
My newspaper lasted two and a half years and in that time I was able not only to re-
I had also created such a fervor of community spirit that all three community centres that where previously dying from a lack of support had to greatly expand their existing facilities.
My newspaper died a very undeserving death at the hands of the Post Office which decided my profits from inserts, which were subsidizing my ad rates, was now going to be 60% of my costs. I lost everything I owned and tried to keep my newspaper going until the final decision from the Post Office –
It took me years to recover personally but if you notice, Coffee News is not delivered to homes. I had to find a new delivery source and restaurants were perfect since the majority of people who go there are people with extra money to spend. Add in a fast-
Coffee News was the ULTIMATE RECESSION BUSTER but this time, everybody –
It HAS to be well paid to be forever self-
On Monday July 23, 2007, Jean Daum passed away peacefully with her close family after a long battle with cancer. She will be lovingly remembered by her children close friends, and the thousands of people she has touched with her many ventures, including the creation of Coffee News®.